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To gain the most value using this data, it should be analysed, filtered and prepared in order to develop effective promotions that deliver high revenue (ROI). Data analysis can help anticipate future styles or development, giving advertisers a clear picture of their audience’s requirements and outlook.

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Before starting collecting info, decide what you would like to achieve by it. This will guide the decisions you choose about what information to collect and where to get that from. Having crystal clear goals may also help you find the very best KPIs to measure your performance.